Something that’s been going on for some time now is that authors have been having videos created to help create excitement in anticipation of their newest book release. Not only do authors go on book tours through the states by visiting many bookstores (if they’re lucky enough to warrant such a grueling schedule) but they also utilize press releases, online social media sites, hold new release parties, and they also have promotional videos made.
It’s tough being a author. If the author isn’t a big name/big seller then they pretty much pay for their own travel expenses and any and all promotional expenses. Fortunately the web makes it so much easier and cheaper to promote one’s work that traveling and hosting isn’t as mandatory as it used to be. Most everything can be done online now from being interviewed to displaying a video of their book.
The following is a video for Jeremy Robinson’s book, Second World. By the way, I posted this video because it’s intense, anticipation is built to a crescendo, and it’s straight to the point as you will see when you watch the vid too.
If you want to increase your book sales perhaps having a vid made is for you. There are plenty of services out there that provide this type of creative product. Some folks think it’s a waste of time since we read books, we don’t watch them. I leave that for you to decide.
Mike